TRANSFORMATION OF CENDONO TOURISM VILLAGE THROUGH INTEGRATED AREA PLANNING AND STRENGTHENING THE HALAL MSME PRODUCT ECOSYSTEM

Aulya Rahma Putri; Puspita Handayani; Bayu Hari Prasojo; Delila Aprilila; Farikha Nur Rodifah; Angger Kusniawati Mulyono; Ifa Nur Fadila

doi:10.61796/jscs.v3i3.602

Authors

Aulya Rahma Putri
[email protected]
Muhammadiyah University of Sidoarjo, Indonesia
Puspita Handayani Muhammadiyah University of Sidoarjo, Indonesia
Bayu Hari Prasojo Muhammadiyah University of Sidoarjo, Indonesia
Delila Aprilila Muhammadiyah University of Sidoarjo, Indonesia
Farikha Nur Rodifah Muhammadiyah University of Sidoarjo, Indonesia
Angger Kusniawati Mulyono Muhammadiyah University of Sidoarjo, Indonesia
Ifa Nur Fadila Muhammadiyah University of Sidoarjo, Indonesia

Vol. 3 No. 3 (2026): Journal of Social Community Service (JSCS)

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September 25, 2026

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Objective: This study aims to evaluate the potential of Cendono Tourism Village and formulate an overall area-planning strategy while strengthening the halal-product MSME system through the use of a RoadMap and an MSME product catalog. Method: The study employs a qualitative descriptive method with SWOT analysis. Data were obtained through observation, semi-structured interviews, and document collection involving the village government, tourism industry actors, MSME owners, local residents, and tourists as supplementary information sources. Results: The findings indicate that Cendono Village has potential in nature, religious, cultural, culinary, coffee, and handicraft tourism that can be integrated into tourism-sector development. A RoadMap was prepared to illustrate the potential and relationships among destinations, while a catalog book serves as an information and promotional tool for halal-certified MSME products. Cendono Village has more than 60 MSMEs that have obtained halal certification, representing an important asset for strengthening the halal MSME ecosystem and village tourism development. Novelty: This study combines tourism-area planning with the strengthening of the halal MSME ecosystem through a RoadMap and product catalog as supporting media for promotion and local economic connectivity. These findings provide an initial step toward developing Cendono Tourism Village in a more integrated manner and with a stronger focus on community potential.

Putri, A. R., Handayani, P., Prasojo, B. H., Aprilila, D., Rodifah, F. N., Mulyono, A. K., & Fadila, I. N. (2026). TRANSFORMATION OF CENDONO TOURISM VILLAGE THROUGH INTEGRATED AREA PLANNING AND STRENGTHENING THE HALAL MSME PRODUCT ECOSYSTEM. Journal of Social Comunity Services, 3(3), 55–66. https://doi.org/10.61796/jscs.v3i3.602

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