COMPETITIVE MSME STRATEGY: BUSINESS WORKSHOP, HALAL CERTIFICATION, AND DIGITALIZATION IN KEMASANTANI VILLAGE

Darda Mujahada; Alfiansyah Agung Saputra; Sabrina  Aisah Putri; Tiara Dinda Amalia Kartika; Budwi Harsono

doi:10.51699/jscs.v2i2.304

Authors

Darda Mujahada Muhammadiyah University of Sidoarjo, Indonesia
Alfiansyah Agung Saputra Muhammadiyah University of Sidoarjo, Indonesia
Sabrina Aisah Putri Muhammadiyah University of Sidoarjo, Indonesia
Tiara Dinda Amalia Kartika Muhammadiyah University of Sidoarjo, Indonesia
Budwi Harsono
[email protected]
Muhammadiyah University of Sidoarjo, Indonesia

Vol. 2 No. 2 (2025): Journal of Social Community Service

Articles

March 16, 2025

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Objective: Micro, Small, and Medium Enterprises (MSMEs) significantly contribute to economic growth, employment, and community welfare. However, they face persistent challenges in marketing, legality, and technological adaptation. This study aims to enhance the competitiveness of MSMEs in Kemasantani Village through structured interventions, including business workshops, halal certification assistance, and digitalization strategies. Method: A participatory approach was employed, involving direct engagement with MSME actors. Training sessions were conducted on digital marketing, guided assistance was provided for halal certification, and digital platforms were introduced to optimize business operations. Results: The intervention yielded significant outcomes, with 85% of participants demonstrating an improved understanding of digital marketing, 15 MSMEs successfully obtaining halal certification, and 60% of participants recognizing the potential of the digital market for business expansion. Novelty: This study provides an integrated model of MSME development by combining digital literacy, legal compliance, and market expansion strategies. The findings highlight the effectiveness of a participatory approach in empowering MSMEs, offering a scalable framework for enhancing business sustainability and competitiveness in similar rural contexts.

Mujahada , D., Agung Saputra , A., Aisah Putri, S., Dinda Amalia Kartika , T., & Harsono, B. (2025). COMPETITIVE MSME STRATEGY: BUSINESS WORKSHOP, HALAL CERTIFICATION, AND DIGITALIZATION IN KEMASANTANI VILLAGE. Journal of Social Comunity Services, 2(2), 113–121. https://doi.org/10.51699/jscs.v2i2.304

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