Dwyanthara, I Kade Tirtha Yoga, Komang Agus Rudi Indra Laksmana, I Dewa Nyoman Usadha, and I Ketut Merta. “THE INFLUENCE OF MARKETING INNOVATION ADOPTION ON MSME MARKETING PERFORMANCE MEDIATED BY DIGITAL MARKETING: A CASE STUDY AT RUMAH BUMN DENPASAR”. Academic Journal Research 4, no. 1 (January 19, 2026): 11–17. Accessed January 31, 2026. https://journal.antispublisher.com/index.php/acjoure/article/view/441.