[1]
I. K. T. Y. Dwyanthara, K. A. R. I. Laksmana, I. D. N. Usadha, and I. K. Merta, “THE INFLUENCE OF MARKETING INNOVATION ADOPTION ON MSME MARKETING PERFORMANCE MEDIATED BY DIGITAL MARKETING: A CASE STUDY AT RUMAH BUMN DENPASAR”, ACJOURE, vol. 4, no. 1, pp. 11–17, Jan. 2026.