DWYANTHARA, I Kade Tirtha Yoga; LAKSMANA, Komang Agus Rudi Indra; USADHA, I Dewa Nyoman; MERTA, I Ketut. THE INFLUENCE OF MARKETING INNOVATION ADOPTION ON MSME MARKETING PERFORMANCE MEDIATED BY DIGITAL MARKETING: A CASE STUDY AT RUMAH BUMN DENPASAR. Academic Journal Research, [S. l.], v. 4, n. 1, p. 11–17, 2026. DOI: 10.61796/acjoure.v4i1.441. Disponível em: https://journal.antispublisher.com/index.php/acjoure/article/view/441. Acesso em: 31 jan. 2026.