(1)
Dwyanthara, I. K. T. Y.; Laksmana, K. A. R. I.; Usadha, I. D. N.; Merta, I. K. THE INFLUENCE OF MARKETING INNOVATION ADOPTION ON MSME MARKETING PERFORMANCE MEDIATED BY DIGITAL MARKETING: A CASE STUDY AT RUMAH BUMN DENPASAR. ACJOURE 2026, 4, 11-17.