Dwyanthara, I.K.T.Y. et al. 2026. THE INFLUENCE OF MARKETING INNOVATION ADOPTION ON MSME MARKETING PERFORMANCE MEDIATED BY DIGITAL MARKETING: A CASE STUDY AT RUMAH BUMN DENPASAR. Academic Journal Research. 4, 1 (Jan. 2026), 11–17. DOI:https://doi.org/10.61796/acjoure.v4i1.441.