THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING THE MANAGEMENT INFORMATION SYSTEM PERFORMANCE

Objective: This study examines artificial intelligence (AI) in enhancing the management information system (MIS) performance in the Malaysian firms. Method: The study used a sample of 120 firm from the years 2020 to 2025, employing secondary data from annual reports and DataStream by employing OLS to examination the regression analysis. Results: This research confirmed that AI positively contributes to supporting the MIS performance by growing processing speed, information accuracy, and developing management decision-making, and raising the firm performance effectiveness, as well as bolstering firms' capability to answer to variations in the business environmental. Novelty: Recommends of this research raising firm investment in AI technologies and digital training employees, and infrastructure to utilize these technologies efficiently, and strengthening information safety and the data quality, thus sharing to enhanced MIS performance and the more effective attain of organizational objectives.